Colour theory for every mood and every room!

Psychology of colorsColours play a very important role in our lives as they not only influence a person’s mood but also stimulate their psychological reactions. Just as our choice of colours reflects our attitude and approach towards life, the colour of the walls and every corner of our home deeply impact the happenings around us and affect us either negatively or positively.

Colours have the capacity of pacifying our mind and stimulating our energy. Our mood, health, happiness are all affected by the colours of our house. Colours can have emotional, intellectual, materialistic, intuitive and many other types of influence on humans. Each colour symbolises a concept and painting your room with the following colours will give you the required effects;

Go Pure with white

In order to make your room look larger and spacious, the colour white is the perfect one while excess usage of it might strain eyes or make your room look too bright. A large amount of light is reflected by making your room brighter and accentuates other colours alongside. White symbolizes purity and is highly recommended by Vastu for your ceilings .In a bedroom located at the north west direction, white colour can be used.

Raise your energy levels with Red

If you want to craft excitement in your room and make your room look funky, red is the perfect colour for you. This colour attracts people’s attention and lets them feel exultant. A perfect place for the colour red can be the entrance, which can further enhance the contemporary style of your house. Colouring your room with red will give you an array of shades at night in the presence of dim light.

Go calm with blue

If you’re looking for a calm and sober environment in your bedroom or bathroom, this is the perfect colour. The shades of blue tend to slow down your blood pressure and heart rate. Various other rooms of gatherings can be painted with blue in order to make your guest feel relaxed and calm. This colour can be used as the main colour of any room along with other lighter shades.

Get Joyous with Yellow

To create a happy and cheerful environment in your child’s room or your bedroom, you can paint the room yellow. This colour can also be used in your kitchen area and dining areas. Since it is a light colour, do not use it in places where one is involved in too many activities. This colour also makes a small room look large and elegant. It is believed that Yellow tends to stimulate the nerves and purify an individual’s body.

Feel fresh with green

This colour provides calmness and solace to a person’s vision. Any shade of green in your room creates a fresh, peaceful environment and helps relieve stress. It is suitable for any place ranging from your dining room, bedroom to your kitchen. Apart from its soothing qualities, this colour makes your bedroom look decorative, majestic and classy.

Get Zealous with orange

Getting your sports room painted orange, induces the feeling of enthusiasm and invokes vibrancy in a person. Although the colour orange is not suitable for a bedroom or a bathroom, one can opt this colour in an activity room. This colour evokes zeal among people and makes them innovative.

Feel elegant with purple

This is one of the most sought after colours for classy and elegantly designed rooms. It gives your room a sophisticated look and adds charm to the décor in your room. People opting for a classy look in their room can go in for any of the purple shades like lilac and lavender.

So be sure to choose the right shade to make each part of your home more cheerful, productive and more pleasant. You would be amazed with the fantastic results the right colours could produce which suit your mood and personality.

What Women Want versus What Men Want while buying a house ?

men vs women copy

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Answers to Questions Raised during CommonFloor’s RightStep Event on Accounting, Auditing & Money Management

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CommonFloor’s RightStep event which took place on the 1st of March, 2014, commenced with Mr. Murali Iyer speaking about the basic  principles of Accounting, Auditing and Money Management in Apartment Communities.

This session was followed by a string of questions from the audience. Below, you will find detailed answers to these questions.

1) Do we have a set off available for service tax? Can I get a refund of service taxes?
RWA may avail the credit of service tax (called CENVAT credit) paid on the input
services and use the same for payment of service tax liability, in accordance with the
CENVAT Credit Rules.

However, refund of such service tax credit is not allowed. It can only be adjusted against
the service tax liability.

Excess service tax credit may be written off so that at least deduction from taxable
income under Income Tax can be claimed.

2) In most communities, amount of service tax paid is much higher than sum of amount
collected. Is getting a refund possible?

No, getting a refund is not possible. Please refer to answer of question no. 1 mentioned
above.

3) How does one deal with the service tax monster?
The only way to deal with service tax is to ensure compliance with its requirements i.e.
collection, remittance of service tax and filing of half-yearly returns within due date in
the manner specified in the law.

4) What is the definition of Maintenance charge?
Precise question is what do you do with the water that we supply? Do I add it into or
separate it from maintenance fee as it makes a lot of difference. Do you have any clear
idea about this?
Value of taxable services would not include electricity charges and water charges paid
by association and reimbursement obtained from the members, provided:-
i) Bills are issued in the name of the owner of the apartment
and
ii) No commission or consideration is collected by the association.
Value of taxable services would however include amounts collected as electricity
charges falling within common area charges where invoice is issued in the name of
RWA since there is no principal-agent relationship.
(Note : point no.3 of the attached circular)
In Rule 5(2) of the Service Tax (Determination of Value) Rule, 2006, it is stated that
expenditure or costs incurred by a service provider as a pure agent of the recipient of
service shall be excluded from the value of taxable service subject to the conditions
specified in the Rule.
When the payment of electricity used by members is collected and paid by the RWA
without charging any extra amount as commission or an additional charge by any other
name, the RWA simply acts as an agent and therefore exclusion from the value of taxable services will be available. However, if the bill issued is with respect to common
use purposes such as lifts, motor pumps for water supply and lights in common area, the
exclusion from the value of taxable services would not be available since there is no
agent involved in these transactions.
5) If I collect an x amount as maintenance fee and collect the rest as donation, will that
help bring down my incurred service tax? (Since service taxes are exempted on
donations). Can we have a separate header in place of clubbing everything in
maintenance? Will classifying in separate headers help bring down tax? Will
authorities allow it as an exemption?
You cannot just treat maintenance fees as donation to reduce maintenance amount. The
nature and basis of the transaction will be scrutinized. Also, since collection of donation
attracts various provisions under Income tax law, it will not be exempted that easily.

Creating a separate header is related to accounting and will help in monitoring of
expenses. The nature and classification of expenses will be scrutinized during Audits
and accordingly reported and this will be the basis for taxation purposes. However,
water charges and electricity charges can be excluded if these charges are paid by
association and reimbursement if these are obtained from the members, provided:-
 Bills are issued in the name of the owner of the apartment; and
 No commission or consideration is collected by the association.
(as further explained in the answer to Question No. 4)

6) If we make a donation, will it be allowed as an income tax exemption?

If we make a donation, then it is allowed as a deduction from your total income.

7) What if we receive donation?
It will not be subject to tax as long as you can prove it is a pure donation. There will be a
legal examination to check the nature of expense.

8) There’s cost of water in maintenance amount and then there’s cost of water that you
buy. Can we deduct it as an expense? If I charge it separately, can I avoid service tax?
Please refer to the answers of questions 1 and 4 mentioned above.

9) Let me paint two scenarios-
i) Collect maintenance money every month and pay
ii) I collect money one time and pay everything
Is there any difference as far as taxation (income tax) is concerned?
This approach would not make any difference in terms of tax liability. According to
accrual accounting concept, the expenses and income will be recognized in the
accounting year to which they relate. As per the Principles of Mutuality, the excess of
income over expenses relating to member contributions and expenditures will not be
taxed.
In the second instance, in case the money collected one time is parked in the bank as
deposit, the interest earned on the same will be taxed.

10) We happen to pay taxes twice, once while procuring and the next while
distributing borewell water. Is there a way to avoid collecting service tax from
individuals?
RWA may avail CENVAT credit and use the same for payment of service tax in
accordance with the CENVAT Credit Rules. (Setoff of service tax output against service tax input is possible)

If a person pays a monthly maintenance of up to Rs.5000/- they are exempted from
paying Service tax.

11) Please clarify the 10 lakh plus taxation concept. How is this collective amount and
its service tax calculated?
If in the previous financial year, the aggregate value of taxable services provided was
less than Rs.10 lakh and in the present financial year the aggregate value of taxable
services provided is also less than Rs.10 lakh, then there is no need to obtain registration
as per Service tax rules.

If in the previous financial year, aggregate value of taxable services provided was less
than 10 lakh but this year aggregate value of taxable services provided is more than 10
lakh, then the Association has to obtain registration under Service tax rules and start
collecting service tax after crossing the threshold of Rs 10 lakh.

If in the previous financial year, aggregate value of taxable services provided was more
than 10 lakh but this year aggregate value of taxable services provided is less than 10
lakh, then you start collecting Service tax from Rupee One. Please refer to the chart
given below:

Aggregate value of Taxable Services provided                           Service Tax applicable
Preceding Financial Year   Current Financial year

Less than 10 lakh                Less than 10 lakh                              No service tax
Less than 10 lakh                More than 10 lakh                            Service tax appl after 10 lakh More than 10 lakh               Less than 10 lakh                             Service tax applicable from
Rupee One, No exemption

12) Can I classify water charges as external water charges and not add it in
maintenance to bring down maintenance amount?
Please note that you cannot just classify water charges as external water charges in
place of adding it in maintenance to avoid paying service tax. It will be subject to legal
examination.
This matter is a little bit of a grey zone and if it will save you from tax or not is really a
matter of interpretation of the authorities. You will have to present proper reasoning.

A look inside the most famous bachelorpad – Chandler and Joey’s apartment

friends-tv-show

 

Credits : sabotagetimes.com

When you think of Joey in Friends, Isn’t this the first thing that comes to your mind – “ How you doin?” and when it’s Chandler we know what he is great at – Sarcasm. Right?

Chandler and Joey’s apartment is in Manhattan and although it was not a gathering place for all the friends, it was a haven for both Joey and Chandler where they could relax in their reclining chairs and play games such as foosball, play video games on a Nintendo 64 or PlayStation, ‘hammer darts’, ‘fireball’ and the less-popular ‘ultimate fireball’. It was also the home of The Chick and The Duck and the entertainment unit.

The apartment was a testament to Joey and Chandler’s lazy lifestyle. When their kitchen table broke, rather than replace it with another, they instead purchased a foosball table and resolved to eat over the sink. When Chandler’s bedroom door was accidentally sawn in half, it was left that way until Rachel moved in, even though it consistently kept tripping Chandler up.

A sneak peek into their house

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Credits: friends.wikia.com

The relatively consistent decorations in the apartment were a framed picture of Laurel and Hardy, statues of The Three Stooges, the two reclining armchairs, the foosball table, a poster for the 1976 film Les Mystères de New-York, a large white plastic dog that Joey had acquired while working on Days of Our Lives and a Magna Doodle on the front door, on which little jokes were often written.

The black and white Laurel and Hardy picture is from their movie 1928 Leave ‘Em Laughing. There are two posters in Joey’s room – A Scarface poster and a great Guinness poster.

The apartment was refurbished rarely but substantially through the series; Joey took the chance to acquire a big-screen TV and a couple of black barcalounger recliners. These remain in the apartment until the second episode of the fourth season, when the Joey & Chandler are robbed of everything except for the white dog and the entertainment unit built by Joey.

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Credits: friends.wikia.com

During the first part of Season 4, their apartment contains rusty patio furniture which Joey and Chandler had found downstairs (they also later acquire a small TV). After meeting Kathy, Chandler re-furbishes the apartment with a new entertainment unit (one which opens and closes with a remote at that), a new big-screen TV, a stereo, and two new brown barcaloungers.

In the late season 4, while Monica and Rachel are forced to live in the apartment, Monica tears out the carpet and replaces it with hard wood flooring, which remains even after Chandler and Joey switch back in. It’s not before the sixth season that Chandler separates the barcaloungers to take one of them to his new apartment. By the seventh season, Joey names his furniture and decor – Rosita and Stevie the TV. When Rachel breaks Joey’s barcalounger ‘Rosita’ she gets him a black La-Z-Boy E-cliner 3000.

The Entertainment Unit

200px-Joeys_entertainment_unit

 

Credits: friends.wikia.com

Remember In the fifth episode of the third season is when Joey decides to build a place for the mail. However, he decides to take his building “to the next level”, and changes the place for the mail into a fully-fledged entertainment unit. After the entertainment center is ready and Joey and Chandler set it up with the help of their friends; the center becomes so wide that it blocks the doors of the bedrooms. Although Chandler highly disapproves of the unit (mainly because its construction phase was characterized by a series of accidents in which he ends up with a varnish lid stuck to his pants and almost gets his face drilled by Joey), he puts up with it and it later becomes the home for the chick and the duck.

Reference : friends.wikia.com

CommonFloor.com launches their book “Happy Community Living”

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The first of its kind book addresses every aspect of living in a community such as formation and management of apartment associations.

Bangalore, March 4, 2014: CommonFloor.comIndia’s leading real-estate and apartment management portal announced the launch of their book “Happy Community Living.” The book, brought out by the co-founders of CommonFloor, Sumit Jain, Vikas Malpani and Lalit Mangal, is dedicated to residents, owners and residence welfare associations of apartment communities. It will serve as a guide to them in managing every aspect of living in a gated community.

Happy Community Living covers a wide range of topics specifically relevant for people living in gated communities such as – apartment management, vendor management, legal affairs, safety measures, home insurance policies among many others. It also includes useful and practical methods for water, power and waste management, and also gives interesting tips on gardening in an apartment society. In twelve chapters, the book effectively covers all the fundamental facets of living in an apartment community. The book further elaborates on the need of putting in place an IT infrastructure in the form of apartment management solutions for enabling proper communication and resource management in gated communities.

Vikas Malpani, Co-founder and Head- CommunitiesCommonFloor.com said, “Happy Community Living is a major milestone in our endeavour to spread awareness on basic issues of gated community living. After having worked with several gated communities across India, we felt a credible and easily comprehendible ready reckoner of information on day to day community issues was required. By updating residents on various gated-community-living best practices we wish to ensure greater awareness, interest and participation in their implementation. In a nutshell, we feel that this book will add value to management of perhaps every gated community/apartment complex in India. It is therefore a must-have for any apartment/gated community resident and RWA”

The first hundred copies of Happy Community Living will be distributed free of cost. The book is also available for purchase at several leading stores across India at a price of Rs. 275. The book can be ordered online by visiting www.happycommunityliving.com where more details and sample chapters of the book are available to readers.

About CommonFloor.com:

Launched in 2007 by Sumit Jain, Lalit Mangal and Vikas Malpani, CommonFloor.com, is an innovative online service that combines property search, apartment management and vendor management and caters to a person’s complete residential requirements.

From searching for an apartment to facilitating interactions within an apartment community on the ‘commonfloor’ platform, to connecting one to relevant service providers, the portal is dedicated to meeting all aspects of consumers’ needs around their home. CommonFloor.com is currently present in 120 cities and has over 75,000 communities listed with it, which constitutes more than 50 Lakh homes. The company has been funded by Accel Partners and Tiger Global.

To know more about CommonFloor.com, please visit: http://www.commonfloor.com

For editorial related queries, please contact:

Ankita Dubey

ankita.dubey@commonfloor.com

+91 9886556823

CommonFloor.com organizes Third Edition of Community Initiative – RightStep

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  • Discussion Forum highlights importance of transparent accounting and auditing practices in apartment communities
  • Financial experts answer queries on apartment associations formation, management & finances among others

Bangalore, March 1st, 2014: CommonFloor.com, India’s leading real-estate and apartment management portal today successfully organized the third edition of RightStep - a forum to spread awareness among apartment residents around issues on apartment community living. The current edition of the initiative had accounting and auditing as the main topic of discussion and addressed queries on regulations around transparently managing financials at resident welfare associations.

The main speaker of the event Mr. Murali Iyer, a Cost Accountant, spoke extensively on statutory audit, service tax, income tax and basics of accounting. He also spoke about money management and information system management before answering audience queries.

Event panelists and participants discoursed about income tax and rebate for apartment owners’ association, methods to calculate maintenance fee of an apartment, online payments options and other aspects of transparent financial planning, accounting and auditing. Several Apartment residents and association members’ queries about legislation that governs the formation and transfer of control of resident welfare associations were also addressed.

HDK_2040

Commenting on occasion, Mr. Vikas Malpani, Co-founder and Head – Communities, CommonFloor.com said, “We have been working with apartment communities in the city for over seven years and are delighted to successfully organize the third edition of RightStep for them. This event in particular aims to guide the audience on how to handle their finances transparently and diligently through proper financial planning and regular and accurate accounting and auditing, considering that budgets of each gated community today are almost equivalent to those of an SME.”

The RightStep Platform was also used to launch yet another initiative to bolster awareness pertaining to basic tenets of Apartment Community living and Management. During the event, CommonFloor.com announced the launch of their book “Happy Community Living.” Dedicated to residents, owners and residence welfare associations, the book will serve as a guide to them on nearly all aspects of community management.

The book aims at complimenting CommonFloor.com’s vision of catering to a person’s complete residential requirement. It covers a wide range of topics specifically relevant for people living in gated communities such as – apartment management, vendor management, legal affairs, safety measures, home insurance policies and many more. It also includes useful and practical methods for water, power and waste management, and also gives interesting tips on gardening in an apartment society. The first hundred copies of Happy Community Living will be distributed free of cost. The book is also available for purchase at all leading stores across India at a price of Rs. 275. The book can also be ordered online by visiting www.happycommunityliving.com. 

About CommonFloor.com:

Launched in 2007 by Sumit Jain, Lalit Mangal and Vikas Malpani, CommonFloor.com, is an innovative online service that combines property search, apartment management and vendor management and caters to a person’s complete residential requirements.

From searching for an apartment to facilitating interactions within an apartment community on the ‘commonfloor’ platform, to connecting one to relevant service providers, the portal is dedicated to meeting all aspects of consumers’ needs around their home. CommonFloor.com is currently present in 120 cities and has over 75,000 communities listed with it, which constitutes more than 50 Lakh homes. The company has been funded by Accel Partners and Tiger Global.

To know more about CommonFloor.com, please visit: http://www.commonfloor.com

For editorial related queries, please contact:

Ankita Dubey

ankita.dubey@commonfloor.com

+91 9886556823

5 Types of Brokers You Should Stay Away From..

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The real estate industry is a dynamic one and a property broker is one of those talented individuals you often entrust your life savings with. Unfortunately, there are bad apples in every sector and real estate is not an exception. So before you enlist the services of a property broker, you must ensure that you are choosing an honest one. That is, of course, easier said than done.

Even if you do have the necessary experience and expertise to spot bad brokers, these are 5 types that you should always take care to avoid at all costs.

1) The Bad Communicators

The-Bad-Communicators

 

These are the nightmare of property buyers. You enlist their services and find them not giving you critical information regarding your property, loans or other paperwork. They fail to notify you about the flipsides of a property or neighbouring area.

2) The Fast Talkers

The-Fast-Talkers

 

They like to rush you into a transaction and seem ready with a contact and pen for you to sign up on the dotted line. They are only interested in their commission and vanish as soon as they cut a deal. They lack transparency and cram you with the niceties of a property, real and supposed, to leave you with little time to think before entering a contract.

3) The Frogs in Wells

The-Frogs-in-Wells

 

Their job and knowledge are only limited to particular localities and they advise property buyers only on the basis of guesses. They lack professionalism and give unrealistic pictures about the properties they wish to sell. They assume a know-it-all approach and turn offensive at the slightest hint of doubt about their abilities. Avoid such types at all costs.

4) The Incompetents

The-Incompetents

 

With no licensing authority in the real estate sector, anyone from a retired pensioner to a housewife can become a broker these days. The incompetent broker is unaware of changes in property prices or basic details such as the track record and antecedents of developers. They also know little about land titles and you end up entering into a loss-making venture with them.

5) The Small Fries

The-Small-Fries

They operate from a crammy, single roomed office with a single phone and extremely cheap equipment to conduct the basic processes. More often than not, you are dissatisfied with their services that smack of unprofessionalism. Look for brokers that operate from well-furnished offices, with a number of staff and a proper website and multiple email addresses. Try to know how many years their office has been in existence. A proper office indicates that the broker is interested in conducting businesses over a long-term and not likely to vanish within a few years.

Finding the Best Property Brokers: Go Online

While you can get up close and personal with various brokers and review them personally, it is a good idea to look up online and save time. Check out the profiles of the broker(s) you are thinking of hiring and look at the reviews section. You may consider those who get the most approvals.

So be on the lookout, avoid these 5 absolute no-no options, surf website to verify broker details and partner with the best local resource to land your dream property now.

8 buzzing trends of 2014 in the Bangalore Realty Market

The real estate market of nearly all metros and mini metros were significantly affected by the weak macro-economic scenario in 2013 due to high inflation, rising interest rates, stagnant growth and rising fiscal deficit. But Bangalore realty market remained, more or less, stable during the year. In fact, the city witnessed a marginal 8% increase in new launches in Q4 2013 in comparison to the corresponding quarter of 2012. The new supply is much higher than other major metros across the country. With a view to summarize some of these interesting developments, we’ve made a list of 8 buzzing trends of 2014 of the Bangalore realty market
1
CommonFloor.com’s research indicates that amongst the 8 metro cities in India – Bangalore, Hyderabad, Mumbai, Delhi, Pune, Ahmedabad, Kolkata and Chennai, consumers preferred Bangalore as the most favourable destination for property investment in 2014.
2
CommonFloor.com’s research highlights that there is high demand either for ready-to-move-in apartments or those that are nearing completion within 6 months. While 40% prefer immediate occupancy, 28% percent prefer projects nearing completion (within 6 months). This preference largely accounts for necessity rather than desire. End users with immediate requirements are spending considerable amounts on rent.
3
For quite some time now North Bangalore has been the focal point of all real estate activity in the city. Manyata Tech Park and the new Bangalore International Airport have led to the real estate prices going up in this region. But lately, there has been a shift in this trend. CommonFloor.com’s research points out that focus has once again shifted back to conventional markets such as Whitefield, Sarjapur Road and Electronic City. These localities comprised about 60 % of the new launches in Q4 2013.
4
West Bangalore, one of the posh areas in the city, known for having large independent bungalows owned by the elite. But lately, this trend is changing. In the last 2 quarters of 2013, the region has witnessed the launch of several high-end apartments.
5
Lately, it is also noticed that the demand for average size of units in Bangalore is shrinking. Ample land availability and high-paying capacity led Bangalore to have the largest average apartment size in the country. Commonfloor data suggests that in 2012 an average apartment size was 1643 sq. ft., which was around 43% higher than the national average. However, in 2013 there was a marginal reduction of around 10% in apartment sizes in the city.
6
The same research also highlighted that the average size of the projects was also getting smaller due to high risks involved. At least 26% projects launched in last two quarters of 2013 have less than 50 units and 56 % projects have less than 100 units. This clearly highlights the calculative approach of builders towards new launches.
7
Analysis indicates that there has been a significant decrease in new launches across all regions such as Chennai, Pune, Hyderabad, MMR and NCR. Surprisingly, despite slow economic growth and significantly low real estate sentiments throughout 2013, Bangalore saw an increase in new launches by 8% in Q4 2013.
8
The weighted average price in Bangalore increased marginally by 6 % in Q4 2013 as compared to the corresponding quarter in 2012. But, this increase was higher than most cities including Delhi-NCR and MMR

Source: Commonfloor Domain Research & Q4 2013 Real Estate Supply Absorption Report

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Download the presentation here

CommonFloor.com introduces Super-Agent

Despite its spectacular growth, the real estate Industry in India is still not viewed with a lot of trust.

Real Estate agents for instance facilitate and assist several property seekers each day. Their local expertise and knowledge has helped many expedite their search. With a view to extending a certain level of creditability to the value Real estate agents add to several property transactions, CommonFloor.com has launched the “Super-Agent” initiative.

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Super-Agent is an initiative through which CommonFloor.com endorses select Real Estate agents. Based on Agent’s years of experience, areas in which he/she operates, amount of business, location of his/her establishment among others, CommonFloor.com certifies an agent as a Super-Agent.

Benefits to the Agent

Under this initiative Real estate agents receive relevant certification along with a Sign board for the Agent’s office certifying him/her as a Super-Agent. The Agent also receives regular training where in information on best practices, client requirements, pitching techniques along with soft skill is imparted. Agents are also eligible for corporate gifts, regular information updates, site visits and Property pictures shoot-outs. They are also allowed participation in CommonFloor.com city events where they get an opportunity to interact with potential clients. An agent can become a Super-Agent within 3-4 weeks of signing up. CommonFloor.com also has a dedicated Agent care team that agents can reach out to by call 0124-4653000 or sending an email to agentcare@commonfloor.com (Mon-Sat 9:30 am to 6:30 pm).

Benefits to Property Seekers

Undisputedly the real estate sector has come a long way from its humble beginning and is today viewed by most as one of the most chosen investment options. However in wake of a large portion of the Real Estate Sector being unorganized, property seekers are often weary of real estate personnel they engage with during the course of their property search. With the Super-Agent initiative CommonFloor.com in a way pursues necessary checks and conducts due diligence with regards to a real estate on behalf of the end user. In case a property seeker chooses to pursue property search with a Super-Agent, he/she is assured of a particular level of quality, experience and professionalism.

In a nutshell, the Super-Agent initiative endorses good real estate agent work thus offering deserving agents with a great opportunity for growth and recognition. From the end user perspective it offers the end user a stress free property search experience with a search partner.

Currently being rolled out in Chennai and Bangalore this initiative will gradually be launched pan India.

Vinayak Warke joins CommonFloor.com as Vice President-Marketing

Vinayak Warke
Bangalore, February 24, 2014: CommonFloor.com, India’s leading real estate portal, announces the appointment of Vinayak Warke as the company’s new Vice President – Marketing.

In his new role, Vinayak will be spearheading CommonFloor.com’s marketing initiatives at several levels including Product Marketing, Brand building and Management. He will also be instrumental in increasing site traffic through online and offline marketing initiatives, boosting user base growth, market expansion and will also provide marketing support to the sales team.

Speaking on his appointment, Mr. Vinayak Warke said, “The digital ecosystem is witnessing a spectacular boom. CommonFloor.com is poised for rapid growth in the property portal industry, with respect to its innovative product offerings, technological edge and traffic growth, and I’m delighted to be a part of that journey. The organization is as young and dynamic as its co-founders, and I am looking forward to taking CommonFloor.com to the next level.”

Talking about his future plans for CommonFloor.com, Mr. Warke specified that he would be working towards enhancing the efficacy of structures and processes, and work towards putting in new ones if required. With regard to channelizing all marketing resources in the same direction, he said that he would bring in a synergy between the various marketing teams at CommonFloor.com. He also plans to engage in internal and external team building with the objective of the bringing in the right and necessary skill sets and expertise.

Speaking on the occasion, Mr. Sumit Jain, CEO and Co-founder of CommonFloor.com said, “We are happy to have Vinayak on board, who brings with him over 16 years of leadership experience. We look forward to his expertise and business acumen to build on the immense opportunities that the industry has in store.”

After graduating as an Engineer from the University of Mumbai, Vinayak specialized in Marketing for his Masters in Management Studies from Jamnalal Bajaj Institute of Management Studies. Prior to joining CommonFloor.com, Vinayak was heading the Marketing and Sales for BGG Information Pvt. Ltd., a subsidiary of “Which?”, UK. He has also previously held managerial positions with Bennett Coleman & Co. Ltd., Sony Entertainment Television, Ogilvy & Mather, UTV and Walt Disney India.

About CommonFloor.com:

Launched in 2007 by Sumit Jain, Lalit Mangal and Vikas Malpani, CommonFloor.com, is an innovative online service that combines property search, apartment management and vendor management and caters to a person’s complete residential requirements.

From searching for an apartment to facilitating interactions within an apartment community on the ‘CommonFloor’ platform, to connecting one to relevant service providers, the portal is dedicated to meeting all aspects of consumers’ needs around their home. CommonFloor.com is currently present in 120 cities and has over 85,000 communities listed with it, which constitutes more than 50 Lakh homes. The company has been funded by Accel Partners and Tiger Global.

To know more about CommonFloor.com, please visit: http://www.commonfloor.com

For editorial related queries, please contact:

Ankita Dubey

+91 9886556823

ankita.dubey@commonfloor.com