Sumit Jain spoke to ET NOW Brand Equity team on the recent policy change by YouTube

Sumit Jain, CEO and Co-Founder spoke to ET NOW Brand Equity team on his point of view on the recent policy change by YouTube with regards to the ad revenue for digital content creators. YouTube is clamping down on video creators who work directly with brands, asking them instead to rely on Google’s sales team for deals. Google wants YouTube partners to only use Google ads in their video.

Alexa ranks CommonFloor as numero uno website in terms of traffic!

Recently, beat 99acres and magicbricks, the bigger players and the closest competitors in terms of traffic.

The other players are not even close. The numbers below speak for themselves.


From being only the second Indian company to receive funding from Google Capital to introducing CommonFloor Retina, world’s first virtual reality innovation in real estate for the consumers to bagging YouTube’s ‘Best Brand and Creator Collaboration 2014′ award, CommonFloor surely is on the right track and pace to the most preferred online real estate platform in India.

Introducing Live-in Tours: Live Your Home Through Your Mobile

Live-In Tours

A few months back we were in discussion with Ramesh, a property agent in Pune. He told us a story about a couple who wanted to purchase a 2BHK in Nigdi. Ramesh had taken them to a couple of upcoming projects and showed them the master layout and the floor plans of apartments that were available for sale. Towards the end, the husband asked, “Ramesh, can you show us a model flat please? We are not able to get a ‘feel’ of these apartments.” Unfortunately, that project did not have a model flat for them to see.

The need to have a ‘feel’ of a property is not unique to the couple. Many property seekers that we have spoken to express their inability to visualize what their home would be like just by going through the floor plans with numeric dimensions.

We believe that the lack of availability of a model flat or the lack of time to physically visit one should not become limiting factors in anyone’s property buying experience. So, we created Live-in Tour: A 360 degree view of fully furnished apartment interiors for properties under construction. One can explore the entire house and can even understand how best to furnish and stylize their interiors after purchase !

The reason they are so cool, is that without them there is no other way for you to visualize a home that is still under construction (Except in-case where there are model flats which are available only for 4% of Projects, 96% of the projects don’t have Model flats).

Live-in Tours are available for more than 1000  projects under construction across 10 metros and mini-metros in India. Since these are projects under construction, we have rendered the interiors and the furnishings ourselves based on simple floor plans so that you can get a feel of how they would look when ready. And thats why we call them Live-in Tour ‘Render’. You can access them on the CommonFloor Website as well as through the CommonFloor Mobile app.

The images used in these Live In Tour Renders are the same detailed 360 degree images that also empower CommonFloor Retina experience. Very soon we will also be launching Live-in Tour ‘Actual’ for homes that are completed.


To access Live-in Tours from your mobile, open the CommonFloor app. Apartments with Live-in Tours have the 3D symbol on it. Tap the symbol. A 3D model of the apartment appears.

The floor plan of the apartment is available on the top-left corner of the screen. The video cameras in the floor plan indicate the different vantage points to view the apartment. Normally, each room in an apartment has a vantage point, some rooms even have two. Tap one of the cameras to move into that room and then swipe away to view the interiors.

Download the CommonFloor app. Live your home before you purchase it. All from the comfort of your mobile phone.

Author: Kirthiga Sridhar, Product Manager

Google awards CommonFloor & TVF as ‘Best Brand and Creator Collaboration 2014’


Bangalore/Mumbai, March 20, 2015: Permanent Roommates, an online fiction-series by The Viral Fever (TVF) Media Labs in association with, India’s leading online real estate platform has been conferred with the title ‘Best Brand and Creator Collaboration 2014’ by Google.


Sumit Jain, Co-Founder & CEO,, received the award from Rajan Anandan, Managing Director, Google India and Southeast Asia & Ajay Vidyasagar, Director, YouTube Partnerships today at the YT Pulse and YT FanFest in Mumbai.

Every year, Google honours some of the best online video content and collaborations globally and this is the first Indian edition of these awards.

Sumit Jain, Co-Founder & CEO, said, “We feel humbled to have received this recognition for Permanent Roommates by Google India. The award is a great testimonial  of our constant quest for innovation and is a revolutionary step in marketing within the industry.”


Permanent Roommates was a unique initiative by CommonFloor and TVF to introduce a new genre of content that people would enjoy and hence drive engagement and conversations with their end consumers, reflecting the customer centric approach of CommonFloor.

To watch this series, please visit:


Launched in 2007 by Sumit Jain, Lalit Mangal and Vikas Malpani,, is India’s leading real estate platform that combines property search, apartment management and vendor management and caters to a person’s complete residential requirements.

From searching for an apartment to facilitating interactions within an apartment community on the ‘CommonFloor’ platform, to connecting one to relevant service providers, the platform is dedicated to meeting all aspects of consumers’ needs around their home. With over 5 lakh active property listings from over 200 cities, it has over 1 lakh residential projects listed with it. has been funded by Accel Partners, Tiger Global and Google Capital.

To know more about, please visit:

For more information, please contact:

Perfect Relations

Sindhu Rajasekharan | +91 9916103530 |

Akash Thakur | +91 7760118507 |

Sumit Jain, Co-Founder and CEO, featured in Fortune 40 under 40 list

sumitFortune India, the business magazine for the elite named Sumit Jain, Co Founder and CEO at in the list of 40 under 40 that captures leaders making waves in Indian business. This is a testimony to his leadership that has led to become “India’s third-largest property search portal.”

Read the complete article here

Looks Matter!

Images not only increase the visibility of your property during searches but also increases your chances to getting a genuine seeker for your property. We have added a new tool, Property Image Uploader, that you should use to easily upload images of your property.

To upload images of your property, just drag them from your desktop to the upload space on the Property Image Uploader. Alternatively, you can click the image icon to open the file explorer and select multiple images to upload them. You can track the upload status and if upload is taking a lot of time because you are on a slower connection, you can cancel the upload. After you have uploaded the images, you must tag them. The maximum size of an image that can be uploaded is 8Mb.

Tagging is a process by which you tell us what the image is all about. It lets us and the property seekers know if the image is of a bedroom, a bathroom, a hall or a kitchen. Tagging images is a crucial step for ensuring that seekers get the correct information regarding your property. The tagging process we have created is very interactive and intuitive.

Image 1 (1)

Once your images are uploaded, click any one of them. A list of tags appear. Click the tag that best describes your image. If you do not find a suitable tag, you can search for tags at the bottom of the list in the search bar. We have an exhaustive set of image tags to ensure that majority of the images are appropriately tagged.

Image 2

You can also tag bathrooms, balconies and dressing rooms and associate them to a particular bedroom. This way, you can associate an image to another and ensure that seekers can relate them together.

You can also select the main image for your property listing. This image appears whenever your listing appears on search results. To mark an image as main image, click the star that appears on top left of the image. The tag of the image changes and the image becomes the face of your listing!

Remember, the more images you upload the more the chances you have to appear above your competitor’s listings. Tagging the images increases your chances manyfolds.

Where Is Your Property Located?

On our redesigned listing page, you can use Google Maps to locate your property and then provide its address. Our integration with Google Maps is such that locating and identifying your property is now a child’s play. We ask you to provide either the name of the project your property is part of, the locality where your property is situated, or the address of your property. Once you have provided the details, the map automatically  zooms down to the closest point near your property.

This is how we do it.

1) If we already have the project details for your property, we pre populate the locality and address and take you to the exact location of your property on the map. In most cases, the location is precise enough for you to just mark it as correct and go ahead.

2) If we do not have the project details, you must select the locality and give the complete address of your property. The map zooms down to a point closest to the address or to the locality you have specified. You can fine tune the location, thereby ensuring that the seekers get to see the exact location of your property.

3) If we cannot locate either the locality or the address, then we try to locate the property based on other details provided. However, if we are unable to locate your property even then, you can zoom down on the map and show the correct location of the property.

You can interact with the map and ensure that the location pin is pointing exactly where your property is. Before changing the location of your property, we ask for your confirmation. This is to ensure that you have not changed the location by mistake.

Map - Property Location

As you move the pin on the map, we show the address the pin is pointing to at the bottom of the map. This helps you to navigate to the correct location easily. If you feel that the address shown on the map is more precise, you can copy it to your address field.

Author: Mohit Chitlangia, Product Manager, CommonFloor